October 13, 2009
Okay. Let me admit right up front that I'm not gung ho about the verb I chose today, but I have an idea, and I wanted to share it. Most of us who spend the month of September trying to create awareness about pediatric cancer get overwhelmed when the pink of October rolls in.
I do not begrudge anything that the Susan B. Komen Foundation has accomplished. Walter's mother, Janice Buenger, died when her breast cancer relapsed in her brain after a decade of clean scans. My grandmother endured terrible, and ultimately unsuccessful, chemo for breast cancer back in the early 70's before good anti-emetic drugs were commonly available. I'm not going to criticize any of the awareness building or fundraising efforts for breast cancer. In fact, I'm going to sit at the feet of the Komen Foundation to admire and learn.
One thing that is going on from now until the end of the year is the Yoplait yogurt Save Lids to Save Lives promotion. Yoplait will funnel at least $500,000 and up to $1.5 million to the Komen Foundation if you buy their product (This, if you are counting, is a whole pile of lanyards!)
I eat a Yoplait yogurt almost every day. I'm going to save the lids, wash them, and send them in. Every time I send them in between now and December, I'm going to add a letter, thanking Yoplait for its corporate social responsibility and telling them that September is Pediatric Cancer Awareness month and that they should consider a Gogurt! Save Kids campaign in 2010. I probably won't have much impact alone, but if the rest of you yogurt eaters out there saved your labels (to show your buyer power) and reminded Yoplait that Kids need their support, too, we could start a movement.
What do you think?
Walter, wanted me to make it clear that I don't want you to send me your yogurt lids. I want you to send them in yourself, with your own letter suggesting the Gogurt! Save Kids campaign for 2010.