Tuesday, October 13, 2009


October 13, 2009

Okay. Let me admit right up front that I'm not gung ho about the verb I chose today, but I have an idea, and I wanted to share it. Most of us who spend the month of September trying to create awareness about pediatric cancer get overwhelmed when the pink of October rolls in.

I do not begrudge anything that the Susan B. Komen Foundation has accomplished.
Walter's mother, Janice Buenger, died when her breast cancer relapsed in her brain after a decade of clean scans. My grandmother endured terrible, and ultimately unsuccessful, chemo for breast cancer back in the early 70's before good anti-emetic drugs were commonly available. I'm not going to criticize any of the awareness building or fundraising efforts for breast cancer. In fact, I'm going to sit at the feet of the Komen Foundation to admire and learn.

One thing that is going on from now until the end of the year is the Yoplait yogurt Save Lids to Save Lives promotion. Yoplait will funnel at least $500,000 and up to $1.5 million to the Komen Foundation if you buy their product (This, if you are counting, is a whole pile of lanyards!)

I eat a Yoplait yogurt almost every day. I'm going to save the lids, wash them, and send them in. Every time I send them in between now and December, I'm going to add a letter, thanking Yoplait for its corporate social responsibility and telling them that September is Pediatric Cancer Awareness month and that they should consider a Gogurt! Save Kids campaign in 2010. I probably won't have much impact alone, but if the rest of you yogurt eaters out there saved your labels (to show your buyer power) and reminded Yoplait that Kids need their support, too, we could start a movement.

What do you think?

Walter, wanted me to make it clear that I don't want you to send me your yogurt lids. I want you to send them in yourself, with your own letter suggesting the Gogurt! Save Kids campaign for 2010.


  1. The "Gogurt" idea is awesome!! :) I dont eat their yogurt (its a texture thing, I'm weird), but I will be writing in support of that awesome idea!!

  2. I am definitely one of the guilty ones here... I respect the SGKF, I just wish we had something similar.

    And I LOVE the idea about Gogurt... how clever. I will write in support as well!

    And no worries, I won't send you guys a billion old yogurt lids ;-)

  3. Hi Vickie,

    I think that's a great idea. I'm in too.


  4. I think the Gogurt idea is an excellent one... I say go for it and I'll support it.

  5. Off topic I suppose (do love the idea) just thinking about who wears lanyard and suggesting the coach lanyard, with a whistle at the end.

  6. hi vickie -
    this is a great idea - esp. since yoplait went rBGH free just last year - see: - you probably know that rBGH can increase the risk of breast cancer in women.

    as far as the rest of the pink this month.. i am a bit over it. i wish everything would turn blue for a month - for my dad's prostate. but, prostates aren't nearly as exciting to the american public as breasts are. *sigh* i'm not sure why the month of september doesn't turn yellow, because kids certainly are exciting. if i ate yoplait i'd turn in lids with a message, but i don't.

  7. Wonderful idea I feel the same way and have some contacts in the NFL I want the players to wear Gold just liek the pink the month of Sept. Not to take away from Breast Cancer Awareness Month but our kids are our future!!!!!!

    Tracy Ash

  8. Hi-
    I am TOTALLY with you, in fact last Friday I was quite disappointed when the "famous" Rock-N-Roll McDonalds by my house went "pink" when in fact September had not been acknowledged as "Gold". Anyway, I am more than happy to collect the Gogurt labels from your "followers" and send them in one big swoop if you think it would have impact.
    LOVE the idea! (Even though I do not eat Yougurt of any type.)

  9. Hi Vickie! This is a GREAT idea. We eat a lot of yoplait around here so thanks for drawing our attention to this. We'll definitely send a letter along with the gogurt idea too!